We are Reshift
As a business development partner, we specialize in identifying and pursuing new market opportunities, establishing strategic partnerships, and guiding companies in their growth and expansion endeavors across Africa.

Truly Africa-centric
Reshift is based in Kigali, Rwanda and was born out of a shared passion and commitment to sustainably contribute to Africa's unstoppable growth. With a deep-rooted belief in the continent's potential, we recognize that the key to unlocking this potential lies in facilitating easier access to its dynamic and evolving markets for, both, domestic and global organizations.
We therefore aim to be the bridge, connecting businesses with opportunities across Africa, fostering sustainable growth, long-term impact and economic progress.

Meet the Team

Gian R. Grob
Co-Founder & Executive Lead
Gian has a background in brand and startup consulting, having successfully assisted numerous ventures in their inception and growth in his home-country of Switzerland and across Europe. Having lived and worked in a number of countries on the African continent and residing between Senegal and Rwanda, he offers deep insights into diverse markets and business landscapes across Africa.
His comprehensive knowledge in business development and strategic consulting, coupled with his extensive network and in-depth understanding of local and continental business environments, equips him to drive impactful strategies and foster sustainable growth for businesses across Africa.
Find out more about Gian on LinkedIn

Martin Ndung'u
Co-Founder & Research Lead
Martin is our research specialist, adept at helping organizations scale into East African markets and beyond. Coming from tech and entrepreneurship and having spent substantial time beyond his native Kenya, he brings extensive knowledge in market research and business development and knows the regional and continental systems in detail, making him a key asset in navigating the complexities of African economies.
As an expert in market analysis and with the ability to identify emerging trends, he provides valuable insights for businesses seeking to enter the region. His proficiency in leveraging data-driven strategies empower him to develop customized solutions that drive growth and innovation.
Find out more about Martin on LinkedIn